Toyota - the world's leading automobile manufacturer - is about far more than cars. Designing, Producing, and Selling almost ten million cars each year can never be an easy task. Following deep-seated, unique Corporate Culture and guiding principles make Toyota to be the best in auto industry:-
- Most companies worry about the next quarter. Toyoto thinks about the next quarter century.
- When Ford & General Motors were building up SUVs, Toyota quietly took a huge lead on hybrids.
- Toyota expects its people at every level of its manufacturing process to think and act like quality control inspectors.
- It strives for 'Continuous Improvement'. Everything is always open to refinement from assembly line processes to corporate policies.
- It revolutionizes the way its employees are managed, to maximize their strengths instead of criticising their weaknesses, Leaders at Toyota take up gladly long-term transformations that might taken even a decade to pay off - one of the much difficult functions.
- Toyota creates and develops advanced technologies to fulfill the needs of customers worldwide.
- It honors the language and spirit of the law of every nation and undertakes open and fair corporate activities to be good corporate citizen of the world.
- Toyota grows in harmony with the global community through Innovative Management.
- Toyota deeply researches and analyses the culture and customs of every nation and contributes to economic and social development through corporate activities in the communities.