A mailing list is what enables organizations,
businesses, or whoever owns that list
to keep in touch with their members/customers and keep them engaged with
whatever it is that they’re promoting. How it helps businesses & organisations &
what are the benefits? Explained here:
- Executing an email campaign is simple, all you need basically is a computer with Internet access, an email account, and the ability to put your message into writing. And you can do it practically anywhere—in your office, or at home.
- Email eliminates the overhead costs such as the cost for printing, envelopes, postage, and the labor involved in getting the shipping labels on each printed piece.
- Emails can be sent to any person with an email account regardless of where they are on the globe.
- Email enables recipients to respond without switching to a different medium.
- Various types of media like graphics, videos, music, games etc. can be used to capture the interest of your audience.
- Email allows the senders to send custom-fitted messages enabling them to connect with their audience on a more personal level.
- Senders can convey their messages at any time they deem necessary. And recipients can take action on your offer any time they want.
- Senders can determine how many of their recipients have taken action on their offer. They can also identify who they are and when they did so, along with other useful information that they can use to develop/improve their future email marketing campaigns.
- An email list makes it easier to reach only those who are interested in whatever business houses offer thus saving from bothering and annoying those who do not.