Mission Statement helps you and your employees focus on a common goal and give everyone a benchmark to measure performance:-
- Include everybody whose perception of your company matters. Collect as many ideas as you can.
- Think and define carefully about your company and its role in the industry and community.
- State the things to which you are dedicated. Dedication to quality, your customers, your success, employees, business ethics etc.
- Assess the value of your product. Use written questionnaire to poll your customers, suppliers and others about the benefits of and ideals behind your product.
- Set up a small committee to go through the ideas you have collected and incorporate them into your company's mission statement.
- Give the mission statement high visibility. People will see it every day and be reminded of what their work means.
- Be realistic. Set standards that are reasonable and reachable by you and your employees.