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Wednesday 21 December 2011

Basics for Graphic Designing

To Become a Graphic Designer one needs to have interest, practice and understandig the world around. If you want to become a good graphic designer, you should know the following pre-requisites:-
  • Your client wants to convey a message to its customers. You have to express your client' message by a Logo/Logotype. To understand what your client wants to express, go through client's profile and understand all aspects of his business.

  • Client wants to convey his message also by words. You, as a graphic designer should know how to design the words/slogans for your client's product/service, called 'typography'. Typography simply means 'an art and a technique of arranging words/slogans to make them visible.

  • Now you have to decide, how to engage your viewer (customer) to your design. Contrasting your design directs him where to look first and what to notice next. Contrasting simply means making difference in color and light between parts of any image/logo/logotype/words.

  • Next step is layout of your design. Assume you are good driver who knows a destination i.e. layout is the map that makes that you know the road. A good layout provides specific directions to the viewer. Programmes like Dreamweaver, Coffeecup and Adobe GoLive allow you to convert designs done in familiar layout programmes.

  • If you are designing for books, brochures, magazines and newspapers, you have to decide about the requirements of columns for text, space for illustrations, photographs etc. You should be able to successfully crisp all the information called 'grid'. 'Grid' simply means Layout/Information Organising Technique.

  • You have to keep page after page very interesting for the viewers (customers) to scan and read.

  • Logos/Logotypes are the recognitions of what your client wants. To prepare good logo, consider all passible images with maximum number of options to select the best one from them.

  • You, as a graphic designer, should analyse how and what other designs communicate the viewers.