Recruitment Managers opine good 'Cover Letters' are very influential. Some do's and don'ts in your Cover Letter to grab the employer's attention:-
- Do not open your sentences as 'I am writing to apply for your ad of Sundays Newspaper or you are a great company'. This type of sentences fails to capture employer's attention.
- Recruitment Managers expect something unique about yourself which involves a two step process.
(i) Analyse the job advertised and determine the skills required for that job. & (ii) Present the employer, how you will meet the employer's needs.
Being with a strong opening sentence highlighting your major selling points and skills that you would bring to the job.
For example, open your sentence as '12 Years Experience in Senior Marketing Management with proven expertise in marketing FMCG Products for a Blue Chip Company'.
As body of your cover letter states that you can perform the duties in a desired manner, outline how you will handle the tasks. Clearly highlight the action taken and the results achieved.
Prepare your cover letter in one page with any power phrase that would attract your recruitment manager's attention.
Your cover letter should develop interest of the employer to turn pages of your 'Resume' to call you.
Once you have finished your cover letter and resume, scan over it again and again to also ensure that they are error-free.
