According to a Business Dictionary, 'Training' is an organised activity aimed at imparting information / instructions to improve anybody's performance or to help, attain a required level of knowledge, skill or attitude. The keys to making 'Sales Training' effective depend upon how training is imparted to Sales Team.
- To know the objective of training, training need analysis is to be undertaken.
- Trainer should ask himself (i) Does sales team need to know more about Company's products and services? (ii) Do they have a high enough level of technical knowledge? (iii) Does the team need to know more about the marketplace? (iv) Would performance improve with general sales training? (v) Should training be in-house or out-of-house?
- Sales persons who require coaching can be listed out.