Leading entrepreneurs launch their own Facebook groups to support their business goals and it is making a major impact on their bottom-line. Here are the reasons:-
- By hosting a group, entrepreneurs can make themselves more accessible by connecting with their network on a regular basis. Prospects have an opportunity to get to know the entrepreneur in a way that feels genuine and personal.
- A Facebook group can attract like-minded people who share a common goal or vision - which helps people feel connected. This strategy will lead to an increase in sales and new business opportunities.
- Trust is a tough thing for entrepreneurs to develop especially in the online environment. Developing trust online is a social proof showing up consistently and being authentic about what they do and how they help people. This can be done relatively easily with a content strategy and editorial calendar of content that gets posted in a consistent manner.
- The owner of the group guides the conversation in the group, helps people navigate challenges and supports them with content and conversation that helps them get closer to their goals.
- By connecting online after an offline event with a facebook group invite, the entrepreneur can now have multiple opportunities to stay top of mind and nurture their relationships so that when the timing is right their contact is ready to buy from them.
- Facebook group environment encourages sharing and conversing ultimately making everybody that participates more or less relatable. People work with people they know, like and trust.
- Facebook can be a great place to get feedback, seek product reviews and promote newly released products to a loyal audience. Some entrepreneurs create a private or secret group to enhance their current service or product offering to connect their customer pool online, creating a community of people who have similar interest.
- A group that shares and supports content with a common goal or theme will ultimately connect through the posts and the comment threads within the facebook group.
- To sum up, creating and running a Facebook group is not for the faint of heart. It requires a long-term commitment to produce content and engage on a regular and ongoing basis. It helps to unite its members in an ongoing discussion and place where they can hang out, connect, be inspired and learn, leading to more sales and meaningful connections to last.
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