Effective marketers, graphic designers, and psychologists know that bigger 'Logo' is not at all suitable and ideal. Here are some factors to be considered while selecting & designing a Logo:-
- A properly sized logo should not be bigger than the headline or main message that conveys the benefits of the product or subject being promoted.
- We all would have come across most of the successful companies logos which are not big, gaudy or out-sized.
- Making the logo bigger than the customer benefit tells your customer that you are more important than they are.
- Shouting is often a manifestation of insecurity. If your product is good, there is no need to use gimmicks or shouting to sell it.
- Most buyers are more attracted to information that conveys the benefits to them. Big logos distract them from the main message.
- On websites, letterheads, and business cards, the best location for logos (and accompanying names and slogans) is the upper left corner. They are corporate identify vehicles that may go longer than one page in the case of letters and one screen in the case of web pages.
- It is a good idea to pay attention to the use of logos by companies of different sized, types, and levels of success, to learn the importance of understanding logos.
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